Novel Marketing

066 – Can Writing Contests Be A Powerful Marketing Tool?


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Some people say contests are a tremendous marketing tool, some say
they’re a waste of time … we’re going to explore the pros and cons of contests … let me ask
you, Thomas …
Talking Points:

* Pros if you’re unpublished
* Feedback
* Learning how to handle negative feedback/critique
* Many editors and agents take notice if you place in a contest
* Possible inclusion in a magazine
* See how you compare to other authors in your genre
* Deadlines

Pros if you’re published:

* If it’s a prestigious award, it can gain you new readers
* It gives you more clout with editors and agents and interviewers

* Example, the RT Book Reviews inspirational book of the year
* The Christy Award


* Tax deductible biz expense—it’s a marketing tool
* Excuse for a advertising boost.
* Recognition from your peers.
* Sticker for book cover.

Cons if you’re unpublished

* Feedback
* Cost $25 ­ $50
* Choosing the right contest

* Check out the judges as much as you can
* Who has won in the past?
* Who is sponsoring the contest? What are their credentials?
* Susan May Warren’s contest Frasier Awards


* Scam contests
* You’re not ready
* You focus on the first three chapters or first 15 pages
* Everything takes time

Cons if you’re published

* Cost $25 ­ $50, plus the cost of books and shipping
* You don’t know why you’re entering a contest
* Awards don’t impress that many readers
* Everything takes time

...more
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Novel MarketingBy Thomas Umstattd Jr.

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