Brand Master Podcast

066 | How To Name Your Brand


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By the end of this episode, you’ll have a simple 7-step process you can use to strategically name your brand, company, business, or product to land in the minds of your audience. 

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ 

First, you’ll learn the biggest brand naming mistakes that entrepreneurs and business owners make when naming their business and brand [and how to avoid them. 

Next, you’ll learn why the name is more than a sentimental tag and the critical role it plays in your overall brand strategy. 

Then, we’ll uncover the details behind the simple 7-Step Strategic Brand Naming Process. 

Step 1: Know Your Audience 

Step 2: Know Your Positioning Strategy 

Step 3: Gather Positional Keywords 

Step 4: Merge, Morph & Make Believe 

Step 5: Quality Selection 

Step 6: Check Availability 

Step 7: Apply In The Real World 

Once you’ve completed each step in detail, you’ll be well on your way to uncovering the perfect brand name for your business [or your client's business]. 

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

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Brand Master PodcastBy Stephen Houraghan

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