Recorded live at the Arizona Audio Video Expo, we visit with Jordan Scales, an AV nerd and technologist who works for Crestron Electronics. They discuss the importance of building relationships in the AV industry, particularly in the education sector. Jordan emphasizes the need for trust, honesty, and genuine care for customers. They also talk about the role of a representative in being an ally to customers and helping them succeed. Jordan shares his approach to problem-solving and providing support, which has led to increased sales and customer satisfaction. The conversation concludes with a discussion on the value of training and connecting people in the industry.

Takeaways
Building relationships based on trust and genuine care is crucial in the AV industry, especially in the education sector.
Being an ally to customers and helping them succeed leads to increased sales and customer satisfaction.
Providing excellent customer support and problem-solving is essential for building strong relationships.
Training and connecting people in the industry are valuable ways to support and empower customers.

"I don't like salespeople. I like to make things work."
"Don't be full of shit. Be genuine."
"Connecting people is one of the most amazing parts about my job."

Connect with Jordan:
https://www.linkedin.com/in/jordanscales81/
[email protected]

Connect with Ryan:
https://twitter.com/Ryan_A_Gray
https://www.linkedin.com/in/ryanagray/
[email protected]

Follow the Show:
https://twitter.com/AVITAmplifier
https://higheredav.com/ryangray

Voiceovers by Chris Dechter:
https://twitter.com/cdechter
https://www.linkedin.com/in/cdechter/

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