So much of our modern product and service is becoming commoditized forcing Small Business Owners to create an experience that no machine can substitute. The Minor League Baseball business is cut-throat. Most do not make it. Enter Jesse Cole. Outfitted in a killer Yellow Tuxedo and tophat, a smile, and an enthusiasm that rarely runs out of gas, Jesse is a Promoter extraordinaire in the likes of great Boxing and Nascar promoters realizing that it is all about the fan experience. Fan First Entertainment is a novel approach at business in a cut-throat, and low margin industry. Jesse not only promotes fans first, he also promote community gathering, mobilizing Millennials through conversation and engagement, and SIMPLICITY in an age of constant speed. Be careful, if you are not smiling and learning, then you are about to!!!