By the end of this episode, you’ll have a list of 6 brand strategy workshop mistakes that brand strategists most commonly make in a strategy session. 

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ 

If you want to become a brand strategist and learn how to run a brand strategy workshop, then avoiding these mistakes is critical. 

First, we’ll cover what a brand strategy workshop is and the objective of running a strategy session. 

Then we’ll cover the six most common mistakes you need to avoid. 

[1] Not Setting the mood 

[2] Not having a timed agenda 

[3] Over Talking 

[4] Not Managing Personalities 

[5] Shutting down ideas 

[6] Making Assumptions 

If you make any one of these critical errors, your strategy workshop could be derailed. Avoid them, and you are halfway there to developing a brand strategy in collaboration with your brand leadership team. 

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/