It’s a bold question and not something that we’d probably want to admit to ourselves, which is why it’s a conversation worth having.
 When you’re photographing something like a wedding, that’s a fairly repeatable structure, it’s easy to shy away from being creative and relying on
 consistent ‘easy wins’ that might keep our couples happy, but leave us feeling creatively empty and tired of the same old, same old.
 
 This episode is definitely a spin-off of Episode 71: ‘Don’t be a Crab’ and in this one we offer some ways to stop that from happening.
Sure, there’s times when consistency is 100% needed to build a brand, win trust from clients and tell the story; but when those ‘easy wins’ overtake the creative edge that drew you to this job, it’s not long before you’re being overtaken by the new forward thinkers coming in around you and moving with the times.

This episode will definitely make you take a long look in the mirror of yourself and your business and hopefully give you that creative wake-up call you need as you enter another busy season of weddings. It’s designed to make you think, be honest and make changes to evolve your creativity and business.

Thanks as always to everyone who listens to these conversations, supports what we do and helps spread the word of this podcast.

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Keywords: Consistency, volume laps, stale, Bryson DeChambeau, wedding photography, wedding videography, business, evolution.