Michael Crosa and Elaine Zambos explore the differences between marketing and advertising. Elaine clarifies common misconceptions, illustrating how advertising drives action while marketing shapes perception and supports sales. Through relatable examples, they highlight the importance of aligning both strategies to ensure business success. The episode wraps up with practical advice on asking for the sale and a light-hearted dad joke from Michael. Tune in to gain valuable insights for your business.

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To learn more about BNI and find a chapter meeting near you, head over to https://bnisetn.com

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This podcast is created by Chattanooga Podcast Studios. To learn how we can help represent your business through podcasting, contact us at https://chattpod.com/

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BNI Southeast Tennessee does not collect money from members beyond membership dues. Sponsorships are managed by Chattanooga Podcast Studios and used to pay for production costs.