We are wrapping up our mini training series on outreach marketing and we’re ending it with my favorite piece of outreach marketing because to me, this is what reallyyyy separates you from your competitors and is the difference in the level of results that you’ll see. It’s FOLLOW UP! This is such an important step because 50% of prospects never receive a follow-up, which is bonkers to me! This stat (as slightly depressing as it is) should show you why unbelievably important it is for you and your team to have & stick to a follow up plan.
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