"Have you driven a Foooord lately?" - a jingle many of us may have heard, but did you know that it was created by today's guest Paul Hoffman? In this episode, ClickBank host Kyle Kostechka sat down with Paul to talk all things marketing, from creating a solid hook to branding the message that the hook supports.

Paul encourages you to not always rest on what has been working, but to be creative and try new tactics in this ever-changing environment of digital marketing. Remember that your fans are you biggest salespeople, so equip them with all they need to get your message and products out there!

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