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Mitchell Osak, veteran cannabis consultant and founder of Cannabis Management Review, joins us to share insights on navigating the complex cannabis business landscape and finding success through fundamental business principles.

• Hemp and cannabis policy debates highlight the challenges of finding middle ground in an increasingly polarized environment
• Cannabis business dynamics parallel historical precedents from Renaissance trading states to modern boom-bust cycles
• Companies that focus on core fundamentals like capital efficiency and operational excellence are weathering industry challenges best
• Successful cannabis leaders like Mike DiGiulio (Village Farms) and Zach George (SNDL) demonstrate the value of understanding your business and strong governance
• Execution matters more than strategy in today's competitive cannabis market
• Pricing strategy remains a critical challenge with many companies trapped in a race-to-the-bottom dynamic
• Corporate culture suffers when profitability remains elusive
• The global cannabis market offers promising alternative models to North American approaches

Be brave. This industry is getting harder before it gets better, but when it improves, it will be amazing. Look at cannabis through clear eyes without rose-colored glasses as it becomes a real industry requiring real business fundamentals.

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