By the end of this episode, you’ll understand the fundamental difference between brand design and brand strategy, so you can make better decisions when building your brand. 

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ 

First, we’ll compare design and strategy to understand why both entrepreneurs and designers are comparing them more frequently. 

Next, we’ll look at the definition of each being… 

Brand Design = The Design Of The Visual 

Brand Brand Strategy = The Plan For Brand Expression 

Next, we’ll cover the idea that “A brand is not a logo” why there is so much misunderstanding around this idea, and how brand strategists do so much more than making a brand look good. 

Then we’ll look at the brand design and strategy deliverables including • Logo • Colour palette • Typography • Graphics Style • Positioning strategy • Audience personas • Brand personality • Tone of voice & Language • Messaging • Storytelling • And more 

Finally, we’ll close off with the concept that brands shape perceptions and influence decisions and to do that, every brand must have a strategy. 

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/