We define what momentum is today. Many people have their own definitions of momentum in business. Momentum is that moment when your business has struggled and then doors begin to open and the business takes on a life of its own. It is a great thing when it happens and it is devastating when it dies. But, there are always ways to get momentum if you are willing to hustle for them.

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Getting momentum is work and it requires time, dedication, and patience. It doesn’t happen overnight and just because you build up momentum doesn’t mean you should rest back on your laurels. If you are trying to get momentum started in your business or the momentum you had is dead today’s episode could be pretty useful to you.

Here’s what we talked about in today’s episode:

What is momentum?

How to create it.

What to do when momentum dies.

The importance of focus.

The difference between noise and momentum.

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Steli Efti:  Hey, this is Steli Efti.

 

Hiten Shah:  And this is Hiten Shah.

 

Steli Efti:  And in today’s episode of The Startup Chat, we’re going to talk about momentum, how to get it and what to do when you lose it. So, momentum is one of my favorite topics when it comes to entrepreneurship and business because I do think that that’s the religion and the Gods you should be praying to when you start something new. To me it’s all about how can we build momentum, that’s the number one question I have when I wake up and when I go to sleep is not how can we accomplish this massive thing, but how can we start small and build on that and build on that and build on that so that eventually, you know, as you’re like pushing things up the mountain, eventually you get to that point where now the thing that you were pushing up is rolling down and you accomplish even more than you would because there’s wind behind your back. And we can talk about what is that, what is that if we want to physically grasp it.

 

To me, momentum means that there are so many good things happening in your direction. You have so many conversations with prospects. You have so much content out there that people are discovering. You have, you know—your recruiting is rockin’ and rollin’ so you’re getting more and more kind of incoming amazing talent that you can hire and join your team. There’s good things happening to you that are a result of all of the good things you did in the past. And so if you show up today at work and don’t do anything, a lot of good things will still happen to you. That kind of is a weird way of me describing what momentum is. I’m sure you have a more eloquent way of describing it, but what is momentum to you and why is it important?

 

Hiten Shah:  I think the momentum—momentum especially—yeah, I really like your description, by the way. I think it is weird, for sure. But it has a lot of logic to it when you think about it that way.