By the end of this episode, you’ll understand the five stages of customer awareness, so you can design a customer journey that guides your audience every step of the way. 

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First, you’ll learn about Eugene Schwartz and his 1966 book Breakthrough Advertising where he introduced the concept of the 5 stages of consumer awareness. 

Then, one by one we’ll dive into the 5 stages and how each stage leads to the next in a cohesive journey. 

Finally, I’ll introduce you to a simple formula and communication technique that you can use in your brand strategy to communicate with relevance and resonate with your target market at every touchpoint. 

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