The Analytics Power Hour

#088 (Rebroadcast): User Research Meets Analytics with Els Aerts


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Thanks for stopping by. Please get comfortable. We’re going to be taking a few notes while you listen, but pay that no mind. Now, what we’d like you to do is listen to the podcast. Oh. And don’t worry about that big mirror over there. There may be 2 or 3 or 10 people watching. Wow. We’re terrible moderators when it comes to this sort of thing. That’s why Els Aerts from AGConsult joined us to discuss user research: what it is, where it should fit in an organization’s toolkit, and some tips for doing it well. For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.

This episode originally aired on May 8, 2018.

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The Analytics Power HourBy Michael Helbling, Moe Kiss, Tim Wilson, Val Kroll, and Julie Hoyer

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