Intro Paragraph:

Expensive, but the REACH is unparalleled.

1967 the cost was $42,000 for a 30. Today 5 million  

Spending that kind of money means you have to create a great ad

 

Talking Points:

Seahawks

 

One of the biggest TV shows in the world

 

If you have the money, it combats the fragmentation of media like nothing else

 

It’s LIVE TV, that even millennials will watch

Humor sells- Doritos

Going for the heart sells- Ram Trucks Farmer spot. Mean Joe Green and coke a million years ago.

Getting the audience involved sells- Doritos again! Users

What sells and doesn’t sell

Spots that don’t feature the product: Greatest Super Bowl ads of all time. Christian Science Monitor http://www.csmonitor.com/Business/2013/0130/Five-greatest-Super-Bowl-ads-of-all-time-video/Cat-Herders-EDS-2000

GEICO

Old Spice- Your Man Could Smell Like … https://www.youtube.com/watch?v=owGykVbfgUE

When thinking about your newsletters, blog posts, FB, Twitter, etc., you’re not spending 5 million dollars, but there is a cost, so spend your creative dollars wisely.

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