Brand Master Podcast

097 | How To Sell Brand Strategy [With 5 Questions]


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By the end of this episode, you’ll be armed with 5 questions you can ask a client to shift the conversation from logo design to strategy in a way that will convince them they need your help. 

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ 

First, you’ll meet Bob, the logo shopper who always asks “How much for a logo” and how you can turn this potential time-waster into a valued paying client. 

Next, you’ll discover the most effective way to get entrepreneurs and business owners to shift their perspective from the idea that they need a logo design and open up to a new way of thinking. 

Then, we’ll dive into the questions you need to ask that will help you to sell your brand strategy services. 

By asking all 5 of these questions you’ll achieve 3 things 

[1] You’ll Position Yourself As An Authority 

[2] They’ll Question Their Logic

[3] They’ll value your response 

This strategy will result in you shifting the conversation from logo design to brand strategy in a way that will make them want to hear what you have to say. 

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

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Brand Master PodcastBy Stephen Houraghan

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