E815: Google Discover quietly drives traffic from over 1 billion users, yet most SEOs and marketers in the West barely talk about it.

Gagan Ghotra returns to the podcast to break down the latest 2025 updates to Google Discover, how it's changing with social integrations and follow buttons, and most importantly, how site owners can optimize for it.

We cover: - What Google Discover actually is (and why most people don't know it exists) - The new features rolling out in 2025 - Strategies site owners can use to get visibility and traffic - Why this could be the most overlooked SEO traffic source right now

If you're serious about SEO, you can't afford to ignore Google Discover.

⭐️ Gagan Ghotra on 𝕏 - https://x.com/gaganghotra_ ⭐️ Gagan Ghotra on LinkedIn - https://www.linkedin.com/in/gagan-ghotra/ ⭐️ Gagan Ghotra's website - https://gaganghotra.com/

💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 Introduction and Guest Welcome 00:09 Overview of Google Discover 00:39 How Google Discover Works 01:37 Strategies for Visibility in Google Discover 03:22 Changes in Google Discover 04:59 Optimizing for the New Google Discover 06:14 Discussion on Google Discover's Reach and Impact 12:32 Final Tips and Recommendations 15:31 Conclusion and Farewell

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#searchengineoptimization #seotips #digitalmarketing #growthhacking