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This episode I host my friend Grant, the founder of an AI automation agency that specializes in building marketing workflows for companies. We explore the concept of AI agents and how automation workflows serve as a bridge to developing these agents. Grant shares his insights on the definition of an agent, which he describes as a virtual employee that operates continuously, performing tasks like SEO research and content creation.

We dive into practical applications of AI automation, including how Grant's agency is using LinkedIn automation to transform sales call transcripts into engaging posts. This episode highlights the fascinating idea of passive content production and the importance of domain knowledge in creating effective automation workflows. We also discuss how agencies are evolving by creating products to stabilize their revenue streams.

If you're interested in understanding how to leverage AI for marketing and operational efficiency, this episode is filled with actionable insights and innovative ideas.

Timestamps:

0:00 - Introduction to AI agents and automation workflows

01:14 - Defining an AI agent and its applications

04:02 - Grant's journey and agency growth

05:36 - Enhancing existing teams with automation

10:10 - The evolution of AI agents in organizations

15:14 - The future of content creation and automation

28:03 - Call to Content: Automating content generation from calls

39:39 - The importance of domain expertise in automation

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In this episode, I chat with Michael Greenberg about AI automation in marketing services. We discuss building AI automation agencies, opportunities in productized services, and specific AI-powered marketing workflows. Michael shares insights on content creation strategies, including social media posts, podcasts, and virtual influencers.

We also explore the technical aspects of implementing AI systems and the business considerations for entrepreneurs in this space. Michael provides perspectives on the challenges of running an AI automation agency and balancing experimentation with focus in entrepreneurship. 

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Timestamps:

(00:10:20) - Process Automation in Marketing

(00:18:41) - AI-Powered Ghostwriting System

(00:23:32) - Generating Content at Scale with AI

(00:28:23) - AI Avatars and Virtual Influencers

(00:35:13) - Creating Artificial Controversy with AI

(00:47:35) - Balancing Experimentation and Focus in Business

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In this episode, I chat with Bryan Ng, a script-writing pro who’s helped companies amass hundreds of thousands of views on YouTube. We cover everything from crafting thumbnails and titles to nailing the first 30 seconds of a video. Bryan shares insights on the power of long-form content, YouTube’s potential as a brand-building tool, and using it as a distribution channel.

We dive into actionable strategies like writing compelling scripts, delivering on your thumbnail’s promise, and identifying winning trends in your niche. Plus, we discuss the rise of in-house creators and the growing impact of super long-form content. If you’re ready to elevate your YouTube strategy, this episode is packed with tips to get you ahead.

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Timestamps:

(00:02:27) - Identifying winning content ideas

(00:08:05) - YouTube funnel strategies 

(00:15:08) - Components of a compelling script

(00:23:52) - Trends in video editing and authenticity

(00:35:23) - Creators as company employees

(00:38:48) - Trend towards super long-form content

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In this episode, we chat with Desmond, co-founder of Rise App, who scaled his app to $20,000 in monthly recurring revenue in just four months through organic social media marketing. He shares insights on using short-form video content to drive user engagement, emphasizing the importance of relatable narratives that position the app as a solution to users' problems. Desmond explains how a single viral post can significantly enhance an account's visibility and distribution potential on platforms like Instagram and TikTok.

We also discuss the resurgence of consumer applications, particularly in the self-improvement niche, and the role of AI in enhancing user experience. Desmond highlights the need to adapt content formats to keep pace with changing audience preferences, noting that while short-form videos are here to stay, the specific frameworks will continue to evolve. This conversation is filled with actionable strategies for leveraging social media to grow your app or brand.

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Timestamps:

(00:06:07) Rise App's Success and Download Metrics

(00:06:37) Using Organic Social Media for User Acquisition

(00:13:34) Algorithm Behavior and Account Growth

(00:16:08) Multi-Account Strategy

(00:25:21) Using AI Avatars in Content

(00:28:40) Storytelling in Content

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https://designand.build/

In this episode, Jacky Chou, SEO entrepreneur and founder of Indexsy, shares insights on various digital marketing strategies. Jacky particularly focuses on the power of Reddit for content distribution and link building. He discusses how companies can leverage Reddit to gain visibility, attract journalist attention, and generate backlinks. 

He also touches on the concept of "parasite SEO," where marketers piggyback on high-authority websites to rank for competitive keywords. Our conversation then delves into the changing landscape of SEO, with Jacky highlighting the decline of traditional niche affiliate sites and the rise of e-commerce and SaaS companies in search rankings.

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Timestamps:

(00:15:23) Reporters scour Reddit for news stories, so getting startup visibility on Reddit can lead to media coverage.

(00:37:58) Google may be prioritizing sites that appear to be real companies with products over general affiliate blogs.

(00:39:05) Traditional niche affiliate sites are likely to be decimated in the coming years, with no chance of recovery.

(00:42:11) Pushing fewer articles (50-100 per month) is less likely to trigger Google penalties in the current SEO landscape.

(00:43:06) A current effective content strategy involves using AI to write based on top-ranking content, then having humans polish the articles before publishing.

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https://indexsy.com/

In this episode, Mike Rama, founder of Brand Meets Creators, shares his insights on the rapidly growing TikTok Shop ecosystem. He discusses how brands are leveraging TikTok Shop to generate millions in revenue, with some going from zero to $1 million per month in just 8 weeks. Mike explains the importance of product selection, pricing strategy, and the need for a large network of affiliates (ideally 1,000+) to succeed on the platform. 

He highlights the unique aspects of TikTok Shop, including its built-in affiliate system, the potential for viral content, and the significant halo effect on other sales channels. Mike also shares his company's approach to connecting brands with creators, emphasizing the importance of data-driven decision-making and the need for brands to commit significant resources to succeed on TikTok Shop. 

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Timestamps:

(00:00:10) Mike Rama has helped brands generate millions in revenue through TikTok Shop by leveraging affiliate marketing.

(00:02:13) TikTok Shop integrates e-commerce directly into the platform, allowing creators to earn commissions by promoting products.

(00:04:40) Successful TikTok marketing relies on hitting the For You page rather than traditional follower counts, making it a unique sales channel.

(00:10:08) Brands can benefit from TikTok Shop by focusing on impulse buy products priced under $50 that have a unique or visual appeal.

(00:35:47) To succeed on TikTok Shop, brands should be prepared to invest at least $5,000 a month and launch with around 1,000 affiliates to gain traction.

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In this episode, Jaen Carrodine, co-founder of Drippi AI, shares his insights on the world of cold DMs and how his company has become a leading tool for automating outreach on Twitter. Drippi AI has sent over 800,000 DMs for its users, achieving impressive reply rates and generating significant revenue for clients, including a PR firm that booked over $128,000 in its first month using the service. Jaen emphasizes the importance of understanding customer needs, effective messaging strategies, and the potential of cold outreach for both B2B and B2C markets. Additionally, Jaen highlights the challenges of navigating platform guidelines and the necessity of cross-platform strategies to ensure sustainable growth. 

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Timestamps:

(00:00:10) Cold DMs can actually be a viable go-to-market strategy for companies looking to scale their outreach.

(00:02:15) Personalization is key; using AI to craft tailored messages can significantly improve response rates.

(00:14:03) High-ticket services tend to see better results with cold outreach, especially when the offer is compelling.

(00:18:09) Building trust through smaller, low-cost offerings can pave the way for upselling higher-ticket services later.

(00:36:11) Understanding your audience and continuously refining your messaging is crucial to reducing churn and improving customer retention.

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In this episode, Bryan Onel, co-founder of Oneleet, discusses his journey from hacker to cybersecurity entrepreneur. Bryan shares insights on bootstrapping strategies within a venture-backed model, the importance of community-driven growth, and how to differentiate from competitors by being authentic and customer-focused. Bryan also discusses tactical approaches to leveraging testimonials, participating in relevant conversations, and calling out industry inadequacies to drive growth and establish Oneleet as a leading alternative to incumbent platforms like Vanta -- a strategy that helped grow Oneleet from zero to $7 million ARR in 20 months. 

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Timestamps:

(00:10) Being a successful founder requires total commitment and an all-consuming passion for the business.

(02:10) Bryan transitioned from being a hacker to building cybersecurity tools after realizing the need for companies to defend themselves against breaches.

(04:01) Working with close partners, like friends or family, can simplify the challenges of maintaining work-life boundaries in a startup.

(19:21) Many compliance-focused companies prioritize checklists over real security, leading to a false sense of safety for their clients.

(37:12) Building trust by genuinely helping potential clients, even if it means advising them not to purchase, can lead to strong word-of-mouth referrals.

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https://nl.linkedin.com/in/bryan-onel

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https://www.oneleet.com/

In this episode, I chat with Zach Wright from Reveal.ai, a B2B company specializing in market research and social listening. Zach shares insights on how he's leveraging short-form LinkedIn content to generate demand, achieving over 200,000 impressions in just 28 days with only 1,000 followers. We also discuss the power of podcasting as a content pillar, the importance of finding "content market fit," and strategies for turning product demonstrations into engaging social media content that resonates with your ideal customer profile (ICP).

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Timestamps:

(00:00:04) Short-form video content on LinkedIn is currently experiencing massive organic reach potential.

(00:04:15) Combining entertaining content with product demonstrations can be an effective strategy for top-of-funnel marketing.

(00:10:23) Having a content creator on staff may become a necessary role for companies in the future.

(00:14:08) Podcasts can serve as both a content flywheel and an insights flywheel for businesses.

(00:27:41) Identifying winning content formats and creating repeatable processes is crucial for consistent marketing success.

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https://www.getreveal.ai/

In this episode, we chat with Nick Abraham, a cold email expert and the founder of LeapWord. Nick shared his insights on running a successful agency in the B2B lead gen space, sending over 1.5 million emails per month across his clients. We also discussed the importance of having a solid offer, the technical aspects of setting up cold email campaigns, and strategies for improving deliverability and response rates. 

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Timestamps:

(00:05:33) The core thing for successful cold emailing is having a solid offer that actually solves the pain point of the market you're selling to.

(00:11:36) Using intent signals like scraping LinkedIn followers or job postings can significantly improve the effectiveness of cold email campaigns.

(00:17:46) Auto-creating accounts for potential customers and inviting them to try the product can be an effective lead generation strategy.

(00:20:00) When managing cold email campaigns, it's more effective to focus on the contact-to-lead ratio rather than open rates or reply rates.

(00:33:07) Creating content, especially video content, can significantly improve conversion rates and build trust with potential clients in the agency space.

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https://www.leadbird.io/