Sol Betesh is Co-Founder and CEO at ⁠Fallen Media⁠, a company creating the hottest short-form content for platforms like Instagram, TikTok, and YouTube. In 2024, Fallen's content amassed nearly 1 billion views across all platforms. 

With a track record of producing viral hit shows, they’ve attracted a client list that includes Fortune 500 companies like Apple, Amazon, Warner Bros, Nike, Shopify, BMW, Meta...the list goes on. 

In this episode, Sol and I discuss:

...and so much more.

Stick around - this is not one to miss.

Sol's Commencement Speech at Drexel University

Check out some of Fallen Media's viral shows:

(00:00) Coming up…

(02:54) Sol's background

(05:12) Getting into business early

(9:15) Running a high school business competition

(12:03) College years and internships

(16:48) Starting a business with a 15 year old

(21:29) Becoming a meme marketing agency

(25:53) Working with teenagers

(28:12) Growing the marketing agency

(33:26) Shifting into short-form content

(35:49) Creating What's Poppin—the show that blew up

(39:46) The 1 video that changed it all

(42:46) Getting his first brand deals

(44:04) Launching too many shows

(46:06) "We had 3 months to live"

(49:14) Employees start to quit

(51:17) Searching for the next viral hit

(53:23) Launching Street Hearts and partnering with brands like Westin

(56:04) Advice for ambitious young adults

(57:53) Skills everybody must learn

(1:00:05) Giving back as a young person

(1:02:44) Cold emailing the CEO of J-Crew

(1:07:07) The power of cold outreach

(1:11:13) Momentum Moment and closing thoughts

(1:13:50) Outro