David Fields is the author of The Irresistible Consultant's Guide to Winning Clients: 6 Steps to Unlimited Clients & Financial Freedom, one of the best books available on business development for independent professionals.

David runs a consulting consortium and serves as an advisor to independent consultants and boutique firms. In this episode, we dive into some of his key pieces of advice for client development, including right-side-up thinking, defining your firm's impact, building your visibility, how to have a context discussion, and tips on pricing.

You can read more about David's work and sign up for free content on his website: http://www.davidafields.com/

David provided a list of books he recommends:

Influence: The Psychology of Persuasion, by Robert B. Cialdini

The Trusted Advisor, by David H. Maister and Charles H. Green

The Go-Giver, by Bob Burg and John David Mann

Made to Stick: Why Some Ideas Survive and Others Die, by Chip and Dan Heath

Predictably Irrational, by Dan Ariely

Strategy and the Fat Smoker, by David H. Maister

Managing the Professional Services Firm, by David H. Maister

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