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Mash coaches high-level entrepreneurs in the startup world. And Sayoko coaches women with an immigrant background as well as military veterans.

But Mash now wants to coach VCs. And Sayoko wants to coach high net worth women who are philanthropists.

Listen in as I give them both a tool to help up-level their clientele. As I coach them, I’ll be coaching you...

Enjoy!
Love. Rich

P.S. For most of human history, it wasn’t called coaching. It was called leadership.
Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules/

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How would you like to launch a group coaching program for your favorite clients?

One of the challenges that super smart, driven people face is that they can make things far more complex than they need to be.

In this episode, I help Amber launch a coaching program for her high-level clients, in only a few minutes...

Enjoy!
Love. Rich

P.S. For most of human history, it wasn’t called coaching. It was called leadership.
Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules/

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Sometimes the solution to what scares you the most is that you need to Just F**king Do It...

Enjoy!
Love. Rich

P.S. For most of human history, it wasn’t called coaching. It was called leadership.
Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules/

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Today I am coaching Michael and Rod.

Michael has 25 years experience of leadership in the theatre. You’re going to hear me shake up his thinking to remind him that he’s not a beginner coach. He’s an expert in leadership, who’s been doing this his entire life.

Rod has decades of experience as an entrepreneur and now coaches highly successful CEOs. He’s looking for a new way of doing things, and I teach him the power of having a “secret” menu…

Enjoy!
Love. Rich

P.S. For most of human history, it wasn’t called coaching. It was called leadership.
Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules/

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Today I’m coaching Mehala, who has a background in the corporate world and has been coaching for almost 5 years. And Shannon, who is completely new to coaching.

We talk about the “boom–bust cycle for coaching,” the importance of getting back to basics, “ABC: always be creating clients”, and the problem with playing small vs constantly seeking out clients with bigger problems and bigger challenges...”

Enjoy!
Love. Rich

P.S. For most of human history, it wasn’t called coaching. It was called leadership.
Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules/

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Diane has been coaching for 20 years and Ray is a coach to start up founders who is so good that his clients come mainly by referral from VCs.

Diane wants help filtering for her dream clients. And Ray wants help answering that question we all dread, “Hey, what do you do?”

Enjoy!
Love. Rich

P.S. For most of human history, it wasn’t called coaching. It was called leadership.
Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules/

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You're about to watch or listen to me coaching Scott and Kate. Kate has an extraordinary track record of success behind her. She is known by and trusted by several world leaders. And she is in her head about how she can get them as coaching clients, so I snap her out of it. And I tell her 2 things:

One, your need to have fear and doubt is a sign you are working with the caliber of people you need to work with. And two, it's a sign that you're in your head.

Scott has a background in the corporate world and a track record of success. I have to snap him out of one thing in particular, referring to himself as a new coach, and I slow him down to the power of a single conversation which will change everything for him.

I'll see both of them at the intensive that's coming up. And if you're interested, come and join us, too, because it's where we get to do the energetic work around creating clients that you can't always capture in the nuance of a recording or a piece of writing. I'll see you soon.

Enjoy!
Love. Rich

P.S. For most of human history, it wasn’t called coaching. It was called leadership.
Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules/

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In this episode, I coach two clients on how to achieve their goals. Mary Grant is a successful fashion entrepreneur looking to transition into coaching. The other client, David Watson, is a successful consultant who wants to grow and make a bigger impact.

The one thing we have in common is that we all want to find our ideal clients. I believe the key to do that is to understand their psychographics, not just demographics.
Psychographics are the client's values, beliefs, and motivations.

So the conversation develops around this concept.

Enjoy!
Love. Rich

P.S. For most of human history, it wasn’t called coaching. It was called leadership.
Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules/

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Today I'm coaching Dave and Michelle. Both of them are coming to the live, in person Intensive in Santa Fe, and they're already signed up for the virtual intensive, too. They didn't know each other, and I didn't know Dave. Michelle I've worked with in the past. She's been at previous intensives.

And today, it turns out (we didn't know this) that the very tool that would support Michelle the most is also a powerful tool for Dave. It's a really powerful tool for long-term client creation called Research Project, and you'll hear 2 different ways it can be applied in this particular conversation.

I had fun, and it was powerful in its simplicity. Within about 17 min we were complete.

Enjoy!
Love. Rich

P.S. For most of human history, it wasn’t called coaching. It was called leadership.
Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules/

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This time around, I did something different with the podcast.

I brought 2 people to talk with: Linley who had worked with me in the past, and Sarah who's never worked with me. They don't know each other and the 3 of us never spent time together, but I thought this would be fun.

One of the reasons I'm doing this is that both of them are signed up to come to the next Intensive in a few weeks.

I love doing this kind of stuff. I love working with coaches on how to build their business.

So naturally, we played around one simple question: how can I help you create your next client?

Enjoy!
Love. Rich

P.S. For most of human history, it wasn’t called coaching. It was called leadership.
Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules/