1 Insight

Ever wondered how to create a compelling value proposition that not only highlights your unique strengths but also drives tangible results like revenue growth? Join us for a fascinating discussion with Jason, an extraordinary coach dedicated to helping business leaders, entrepreneurs, and executives achieve transformative results. Discover how Jason identifies and articulates the unique challenges his clients face and the outcomes they seek, focusing on both significant financial growth and deeper needs such as increased freedom and fulfillment. This episode is packed with strategies to make your services immediately relevant and irresistible to potential clients.

Explore the revolutionary "Freedom Formula for Entrepreneurs" and learn how to navigate the "J curve of life" before hitting a crisis. We dive into the "true freedom equation" that combines business revenue with discretionary time to offer a unique measure of success. By setting audacious goals like 10x revenue growth and significantly increasing your discretionary time, you'll rethink your approach to work-life balance. This conversation challenges high-achieving entrepreneurs to not only excel in their business endeavors but also reclaim their personal time, leading to a more fulfilling life.

In the final segment, we tackle the integrity of claiming dramatic business growth such as 10X revenue increases. Inspired by Dan Sullivan's "10X Is Easier Than 2X," we emphasize a mindset shift that's crucial for substantial growth. Jason shares his insights on utilizing assessment tools in coaching and leadership, gathering valuable data, and trusting the coaching process. If you're keen on refining your value proposition and leading with integrity, this episode provides the blueprints for success. Don't miss the chance to learn how to lead and influence others while achieving true freedom in business and life!

Mash coaches high-level entrepreneurs in the startup world. And Sayoko coaches women with an immigrant background as well as military veterans.

But Mash now wants to coach VCs. And Sayoko wants to coach high net worth women who are philanthropists.

Listen in as I give them both a tool to help up-level their clientele. As I coach them, I’ll be coaching you...

Enjoy!
Love. Rich

P.S. For most of human history, it wasn’t called coaching. It was called leadership.
Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules/

How would you like to launch a group coaching program for your favorite clients?

One of the challenges that super smart, driven people face is that they can make things far more complex than they need to be.

In this episode, I help Amber launch a coaching program for her high-level clients, in only a few minutes...

Enjoy!
Love. Rich

P.S. For most of human history, it wasn’t called coaching. It was called leadership.
Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules/

Sometimes the solution to what scares you the most is that you need to Just F**king Do It...

Enjoy!
Love. Rich

P.S. For most of human history, it wasn’t called coaching. It was called leadership.
Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules/

Today I am coaching Michael and Rod.

Michael has 25 years experience of leadership in the theatre. You’re going to hear me shake up his thinking to remind him that he’s not a beginner coach. He’s an expert in leadership, who’s been doing this his entire life.

Rod has decades of experience as an entrepreneur and now coaches highly successful CEOs. He’s looking for a new way of doing things, and I teach him the power of having a “secret” menu…

Enjoy!
Love. Rich

P.S. For most of human history, it wasn’t called coaching. It was called leadership.
Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules/

Today I’m coaching Mehala, who has a background in the corporate world and has been coaching for almost 5 years. And Shannon, who is completely new to coaching.

We talk about the “boom–bust cycle for coaching,” the importance of getting back to basics, “ABC: always be creating clients”, and the problem with playing small vs constantly seeking out clients with bigger problems and bigger challenges...”

Enjoy!
Love. Rich

P.S. For most of human history, it wasn’t called coaching. It was called leadership.
Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules/

Diane has been coaching for 20 years and Ray is a coach to start up founders who is so good that his clients come mainly by referral from VCs.

Diane wants help filtering for her dream clients. And Ray wants help answering that question we all dread, “Hey, what do you do?”

Enjoy!
Love. Rich

P.S. For most of human history, it wasn’t called coaching. It was called leadership.
Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules/

You're about to watch or listen to me coaching Scott and Kate. Kate has an extraordinary track record of success behind her. She is known by and trusted by several world leaders. And she is in her head about how she can get them as coaching clients, so I snap her out of it. And I tell her 2 things:

One, your need to have fear and doubt is a sign you are working with the caliber of people you need to work with. And two, it's a sign that you're in your head.

Scott has a background in the corporate world and a track record of success. I have to snap him out of one thing in particular, referring to himself as a new coach, and I slow him down to the power of a single conversation which will change everything for him.

I'll see both of them at the intensive that's coming up. And if you're interested, come and join us, too, because it's where we get to do the energetic work around creating clients that you can't always capture in the nuance of a recording or a piece of writing. I'll see you soon.

Enjoy!
Love. Rich

P.S. For most of human history, it wasn’t called coaching. It was called leadership.
Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules/