In this episode, we break down the three levels of athletic directors, from the ones who are just doing a job to those who are truly driving a culture of excellence. You’ll also discover the one essential trait every great AD must have to build, sustain, and lead a winning program. Whether you’re an AD, a coach, or someone working under leadership that feels checked out, this episode will give you language, clarity, and conviction about what it really takes to lead athletic programs to the next level.