Video is King, and there is no better way to elevate your design business.  We cover the top 10 mistakes and tips on improving your videos.

1. Choosing a Poor-Quality Video Production (01:12)
2. Not Having A Defined Story (02:14) 
3. Targeting the Wrong Audience (03:19) – Marketing Studio Link (03:32)
4. Creating Extra Long and Boring Videos (04:06)
5. Not Having a Call-to-Action (CTA) (06:12)
6. Neglecting SEO (06:50) 
7. Forgetting the Captions and Sub-titles (07:27)
8. Overdoing Your Sales Pitch (08:52)
9. Not Using Metrics to Track Progress (09:48)
10. Adding Too Many Messages in a Single Video (11:24)

Past Episodes Referenced:

Episode 29: Reels & TikTok Short Format Video Tips
https://www.designerdiscussions.com/episodes/episode-29-reels-and-tiktok-short-format-video-tips-for-interior-designers

Episode 33: Elevate your business through video https://www.designerdiscussions.com/episodes/episode-33-video-marketing-tips-for-interior-designers

Episode 62: Video SEO
https://www.designerdiscussions.com/episodes/episode-62-video-seo-tips-for-designers

Episode 73: The Power of Analytics
https://www.designerdiscussions.com/episodes/episode-73-the-power-of-analytics

If you would like to get the links and show notes for this episode, click on the link below:

https://www.designerdiscussions.com/episodes/episode-93-10-Common-Video-Marketing-Mistakes

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Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY