By Mirjam Lippuner, Jason Lockhart, Maria Design Appy
Welcome to Designer Discussions, where kitchen and bath business owners get the latest training, education, and industry news to elevate their brands and attract high-quality clients. We go
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The podcast currently has 128 episodes available.
Can consistency in your brand's voice make or break your design business? Join us on Designer Discussions as Jason, Maria, and Mirjam unravel the secrets to building a digital brand that resonates with reliability and professionalism. Discover the art of crafting comprehensive brand guidelines, covering everything from logo variations and font styles to mission statements. By maintaining uniformity across all digital platforms, your brand becomes easily recognizable and trusted by clients. Whether you're a seasoned business owner or just starting, Jason's insights into creating consistent brand messaging are indispensable.
We journey through the essentials of developing a client avatar and understanding your target market, fundamental steps that shape your branding strategy. Empower your team and external partners, such as marketing or PR agencies, with these guidelines, ensuring they represent your brand accurately. This episode is packed with valuable advice to enhance your digital presence and fortify your brand identity. Tune in to learn how a consistent brand voice could transform how clients perceive your design prowess and operational dependability.
If you would like to get the links and show notes for this episode, click on the link below:
The links and past episodes mentioned in the episode are:
Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.
Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academy
Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses.
Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.
Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY
Can you imagine transforming the way you manage business tasks with just one tool? Join us as we unlock the future of design office efficiency with ChatGPT's latest advancements. This episode, featuring Maria's expert insights, promises to equip you with the knowledge to revolutionize your workflow. From structuring emails and drafting presentations to handling difficult customer interactions, discover how these new features can save you time and reduce stress. By utilizing the groundbreaking Canvas feature, simultaneous collaboration on a single document becomes a reality, eliminating the hassle of juggling between multiple prompts.
But that's not all—ChatGPT's capabilities extend beyond traditional writing tasks. Learn to effortlessly create spreadsheets or presentations that meet your business needs. Maria walks us through practical applications like generating furnishing budget spreadsheets or crafting ready-to-use social media prompts. Whether you're looking to streamline operations or enhance content creation, our conversation is packed with valuable tips and insights to help you maximize the potential of cutting-edge AI tools. Let us help you transform your business operations with ChatGPT 4.0.
If you would like to get the links and show notes for this episode, click on the link below:
The links mentioned in the episode
Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.
Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academy
Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses.
Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.
Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY
Discover how to transform your work environment with insights from Dr. Katie Thomas, a seasoned organizational psychologist and founder of Better Work Experience. With over two decades in the field, Dr. Thomas shares her expertise on the pivotal role of leadership as the steady anchor amidst the chaos of modern work life. From navigating generational diversity to adapting to technological disruptions, she emphasizes the necessity of self-awareness and trust-building in leadership. Through assessments and coaching, she assists leaders in identifying blind spots and fostering team resilience. Listen in to learn how leadership development not only enhances team dynamics but also aligns teams with the overarching goals of the organization.
Our conversation takes an intriguing turn as Dr. Thomas delves into the finer points of team dynamics and employee engagement. She uncovers how unresolved conflicts and unclear roles can sabotage even the most talented teams, offering practical strategies like team-building exercises and open dialogues to address these issues. We explore the concept of alignment in teams and its critical link to employee engagement. Dr. Thomas passionately discusses the importance of genuine human connections in boosting productivity and loyalty, asserting that engagement is rooted in meaningful relationships with colleagues and the company's mission. Join us for a thought-provoking discussion that promises to elevate your team's potential and create a thriving work culture.
If you would like to get the links and show notes for this episode, click on the link below:
The links mentioned in the episode
Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.
Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academy
Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses.
Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.
Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY
Can digital PR platforms truly transform your business? Tune in to uncover how the evolution of these platforms, starting with Peter Shankman's pioneering HARO, has reshaped the landscape for design professionals seeking press coverage. You'll gain insights into Shankman's latest venture, Source of Sources (SOS), which aims to rekindle HARO's original accessibility. As we navigate this transformative PR terrain, we also address the pivotal role of AI, cautioning against over-reliance on shortcuts that promise effortless media placements without the requisite effort.
Join us as we explore the nuances of leveraging platforms like Quoted, Connectively, and a nod to Harrow's evolution. Discover how Quoted's approval-based system, though intricate and costly, offers rich insights for crafting effective pitches. Learn about Connectively's AI-driven approach to matching journalists and sources, and the emphasis on creating original content to maintain credibility. With actionable steps to simplify your marketing and boost business growth, we also invite you to enhance your strategies through our Designer Discussions Academy membership. Stay with us for practical tools and insights tailored to elevate your design business.
If you would like to get the links and show notes for this episode, click on the link below:
The links mentioned in the episode
Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.
Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academy
Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses.
Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.
Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY
Ready to revolutionize your marketing and PR game? Discover the groundbreaking Designer Discussions Academy, where we break down complicated strategies into manageable, impactful actions. This episode unveils the Academy's unique approach, led by our very own "Dr. Flankenstein" (Jason), designed to help design professionals overcome the hurdles of effective marketing. Learn how our weekly Q&A sessions and comprehensive curriculum can transform your brand into the go-to name in your community.
Join us as Maria, Miriam, and Jason share the journey from a niche PR membership to a full-fledged educational powerhouse. Gain insights into the supportive community we've built, offering direct access to industry experts and practical advice tailored for designers and remodeling studios. Whether you're looking to enhance your marketing prowess or establish a strong local presence, this episode is packed with invaluable tips and success stories from those who've already benefited. Tune in and start your transformative journey with the Designer Discussions Academy today!
If you would like to get the links and show notes for this episode, click on the link below:
To learn more about the Designer Discussions Academy, click the link below:
Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.
Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academy
Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses.
Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.
Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY
Can networking feel daunting, especially if you're not a social butterfly? Imagine turning casual conversations into powerful business opportunities without stepping too far out of your comfort zone. Join Jason, Maria, and Miriam on this episode of Designer Discussions as we unravel the secrets of networking tailored for design professionals. Whether it's leveraging LinkedIn connections, engaging with professional organizations like ASID and NKBA, or even educating your own family and friends about your work, we offer practical strategies to expand your reach effortlessly.
We didn’t just meet by chance; our professional bonds were forged online, illustrating that meaningful relationships can start with a simple message. Tune in as we share personal stories about unexpected networking hotspots, from college alumni events to sports watch parties. Even if you experience social anxiety or have a packed schedule, we’ve got you covered with tips on making every interaction count. Learn how to harness the power of your immediate network and discover that networking success is more accessible than you think.
If you would like to get the links and show notes for this episode, click on the link below:
Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.
Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academy
Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses.
Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.
Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY
What if everything you thought you knew about copyright and AI was turned upside down? In this eye-opening episode of Designer Discussions, Maria takes us on a deep dive into the murky waters of AI-generated content and its legal implications for design professionals. Prepare to uncover the crucial distinctions between human-made creations and AI-generated images, and why the latter remains unprotected in the public domain. Through riveting examples and real-world scenarios, Maria reveals the essential updates you need to make to your client contracts, ensuring you stay ahead of the legal curve in this rapidly evolving landscape.
Beyond just the legalities, Maria stresses the importance of understanding the terms and conditions of AI platforms. Did you know that images created on free accounts are not only non-commercial but also must be clearly labeled with the platform name and creation date? This episode is a treasure trove of indispensable information, from the potential pitfalls of using AI in your design projects to the ethical obligations of giving proper credit. Tune in and arm yourself with the knowledge to navigate the intersection of design, AI, and copyright law like a pro. This is one episode you can't afford to miss.
If you would like to get the links and show notes for this episode, click on the link below:
Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.
Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academy
Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses.
Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.
Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY
Ready to elevate your PR game in 2024? Discover the latest must-have tools and strategies that will keep you ahead of the curve. Miriam sheds light on the shifting PR landscape, spotlighting three essential platforms: Connectively (formerly HARO), Quoted, and the new Source of Sources (SOS). Each platform offers distinct advantages, from robust paid subscriptions to a rapidly growing free service. Join us as we explore these tools and share actionable insights to make your PR efforts more effective than ever.
But that's not all! We also delve into the critical role of AI in PR. While AI can be incredibly helpful for brainstorming and outlining, over-reliance can get you blacklisted by journalists and platforms. Learn how to strike the perfect balance between leveraging AI and crafting original, engaging content that stands out. Tune in to this week's episode for these crucial updates and more, ensuring your marketing strategies are cutting-edge and effective in the coming year!
If you would like to get the links and show notes for this episode, click on the link below:
Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.
Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academy
Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses.
Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.
Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY
Ever wondered how to revolutionize your email marketing strategy to maximize engagement and open rates? Tune in to the latest episode of Designer Discussions, where Jason, Miriam, and Maria reveal insider tips on leveraging email automation uniquely tailored for design professionals. Jason refreshes insights from his NKBA presentation, emphasizing the critical role of personalization in email campaigns. Discover how to create effective workflows, segment your audience, and utilize AI to draft welcome messages that resonate with different demographics while maintaining your brand's unique voice.
Join us as we explore the importance of regular follow-up workflows, how to gather and utilize audience feedback, and the benefits of investing in the paid versions of top email service providers like MailChimp, Constant Contact, and AWeber. Jason shares practical advice on understanding your email analytics to tailor your content better and improve engagement. This episode is packed with actionable strategies to help you enhance your email marketing efforts, build stronger connections with your audience, and ultimately drive your business forward.
If you would like to get the links and show notes for this episode, click on the link below:
Previous Episodes Referenced:
Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.
Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academy
Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses.
Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.
Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY
Can you imagine not being able to visualize your dream home, even when described in vivid detail? Join us as Maria uncovers the intriguing world of aphantasia, a condition that makes it challenging for some clients to picture design concepts. Discover how this "mind blindness" influences their decision-making and learn creative strategies to bridge the gap between a designer's vision and a client's visualization abilities. Using insights from Scientific American and compelling real-life scenarios, Maria emphasizes the critical role of repeated visual affirmations and contextual support in guiding clients through the design process.
In the latter part of the episode, we introduce you to the Designer Discussions Academy membership. Imagine having personal coaching from your podcast hosts and gaining access to a treasure trove of resources designed to elevate your marketing and business growth. Engage with like-minded professionals in our vibrant community through weekly live sessions, and never miss an opportunity for continuous learning. Make sure to subscribe, leave a review, and share the podcast with your network. For more exclusive content and updates, don't forget to visit our website and follow us on social media.
If you would like to get the links and show notes for this episode, click on the link below:
Previous Episodes Referenced:
Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.
Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academy
Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses.
Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.
Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY
The podcast currently has 128 episodes available.
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