What does it take to build a resilient remodeling business that lasts? We sit down with Jeff Russell of Russell Room Remodelers to trace a 37-year journey from a broadcasting grad to a trusted contractor serving the Twin Cities. The conversation moves from hard-won lessons on pricing and financial literacy to the everyday choices that shape trust inside a client’s home.

Jeff breaks down why many new remodelers undercharge and how to fix it with real numbers: account for every cost, include the life you need to fund, and divide by true billable hours. We dig into the difference between a P&L and a balance sheet, why the balance sheet is your scoreboard, and how those insights guide margin, markup, and cash buffer decisions. A candid story about a flooded kitchen becomes a masterclass in client communication, accountability, and turning a setback into advocacy.

On the growth side, Jeff shares how he hires for values first, uses strengths tools to place people where they thrive, and taps associations and roundtables for mentorship, shared labor, and practical frameworks. We talk about marketing that evolved from newspapers to the Remodelers Showcase, a modern website, and social content that documents real work. You’ll hear a simple shift that changes everything: aim to make marketing a vending machine, not a slot machine, and keep testing channels like Google Local Services with a clear eye on lead quality and cost.

Finally, we explore smart uses of AI—from drafting sensitive client emails to modeling compensation—while stressing verification on technical topics like codes. If you’re a remodeler, designer, or contractor looking to price correctly, hire wisely, market with intention, and communicate under pressure, this conversation is your field guide.

Enjoyed the episode? Follow and subscribe, share with a colleague, and leave a quick review to help more remodelers find the show.

If you would like to get the links and show notes for this episode, click on the link below:​

• www.designerdiscussions.com/episodes/episode-160-Lessons-From-37-Years-In-Remodeling-with-Jeff-Russell
• Russell Room Remodelers Website

Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.

Join us for our Academy sessions and workshops: https://app.gohighlevel.com/v2/preview/ZSwvvC5WwqxlumxrUtzv

Designer Discussions is an educational interior design podcast on marketing, PR and related business topics.

Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.

Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

Tired of starting the year with big marketing goals and slipping back into guesswork by spring? We’re laying out a simple, durable framework to end random acts of marketing and build steady momentum into 2026, designed specifically for design and remodeling professionals who need results without burnout.

We break down the five pillars that keep your pipeline healthy: a rock-solid foundation with clear ideal client targeting and a trustworthy website, focused visibility where your clients actually are, real authority through case studies and PR, steady nurture that turns interest into action, and a clean sales process that converts projects without pressure. You’ll hear why short sprints on social, SEO, or ads rarely stick, and how a quarterly plan gives you time to execute well, measure honestly, and improve with each cycle.

Together we map practical examples you can copy: polishing your home, services, and portfolio pages; keeping Google Business Profile fresh with reviews and updates; setting a weekly rhythm on one primary social channel; turning finished projects into pitchable case studies; and launching a simple monthly email that educates and builds trust. We also dig into intake scripts, proposals that set expectations, and the accountability systems that protect your marketing time when client work gets busy.

If you’ve tried before and stalled, you’re not alone—and you’re not done. Steal the quarterly structure, apply the five pillars, and give each tactic enough runway to compound. Subscribe, share this with a colleague who needs a sane plan for 2026, and leave a quick review to tell us which pillar you’ll focus on first.

If you would like to get the links and show notes for this episode, click on the link below:​

• www.designerdiscussions.com/episodes/episode-159-How-to-Stop-Random-Acts-of-Marketing

Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.

Join us for our Academy sessions and workshops: https://app.gohighlevel.com/v2/preview/ZSwvvC5WwqxlumxrUtzv

Designer Discussions is an educational interior design podcast on marketing, PR and related business topics.

Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.

Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

What happens when a remodeling company is born from service instead of sales? We sit down with Houston’s Marlon Stepp to unpack how a volunteer effort after floods and hurricanes became a design-build firm trusted by homeowners, hospitals, gyms, restaurants, and neighborhood nonprofits. The throughline is simple and rare: show up first, do what you say, and put displaced families at the front of the schedule. That relentless focus on people fueled referrals, opened doors to commercial projects, and shaped a brand that leads with integrity.

We talk about the early days of small repair jobs and how consistent delivery led to bigger tables and better conversations. Marlon breaks down how his team grew by tapping classmates and long-time friends with deep trade experience, building a bench of subcontractors who are as reliable as they are skilled. When disaster strikes, they flex timelines to get families back home, and that compassion turns into future work. On the business side, we map the shift from painful downtime to a steady pipeline through raw social video, a clear website, and reviews that travel further than any pitch deck.

Community impact sits at the center. From outfitting outreach kitchens to installing mini libraries in underserved neighborhoods, Marlon’s crew treats service as part of the job—not a marketing afterthought. We dig into why those stories resonate with media and why PR is a natural next step. Then we look ahead: short-term rentals, flips, and a move toward ground-up development that creates housing, supports local needs, and positions the company as a go-to partner when crises hit.

If you’re a remodeler battling slow seasons, a designer eyeing commercial work, or a property owner who values character as much as craftsmanship, this conversation offers a roadmap. You’ll hear how to document your process without overproducing, how to build trust at scale, and how to turn experience on job sites into smart investments and long-term resilience. Enjoy the story, take the tactics, and if it sparks ideas for your own practice, subscribe, share with a colleague, and leave a review to help others find the show.

If you would like to get the links and show notes for this episode, click on the link below:​

• www.designerdiscussions.com/episodes/episode-158-talking-with-Marlon-Stepp/

Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.

Join us for our Academy sessions and workshops: https://app.gohighlevel.com/v2/preview/ZSwvvC5WwqxlumxrUtzv

Designer Discussions is an educational interior design podcast on marketing, PR and related business topics.

Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.

Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

A new year calls for a smarter format. We’re kicking off 2026 by opening the studio doors to the people building design and remodeling businesses every day—so you hear what’s working, what isn’t, and how to fix it without guesswork or gimmicks. Think of it as a workshop you can return to, with clear steps, practical tools, and honest stories that help you create momentum in your marketing.

We share a big update: Maria is shifting from weekly co-host to recurring expert, bringing focused segments on AI and fast-moving tech that actually help designers save time, refine strategy, and tell stronger stories. No hype—just what to use, what to skip, and how to apply it to PR, social, email, and search. Alongside that, we’re expanding guest features from design and remodeling pros who walk through their journeys, the channels they bet on, and the lessons they learned when campaigns missed the mark.

You’ll also hear two new formats built for action. First, Business of the Month: candid conversations with firms about positioning, lead flow, and marketing choices, followed by targeted next steps you can adapt to your own studio. Second, Fix My Marketing: you send real challenges—flat engagement, messy websites, cold PR outreach—and we respond with specific fixes you can try this week. We’ll keep host-led episodes tighter and more tactical, focusing on the essentials: better pitches, clearer offers, content that converts, and simple analytics that guide smart decisions.

If you want useful tactics, a community of peers, and guidance shaped by what’s happening on the ground, this is your year with us. Subscribe, share with a friend who needs a nudge, and join our newsletter to get resources tied to each topic. Got a success story or a stubborn roadblock? Apply to be featured and let’s solve it together.

If you would like to get the links and show notes for this episode, click on the link below:​

• www.designerdiscussions.com/episodes/episode-157-Whats-Next-for-Designer-Discussions-Podcast-in-2026

Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.

Join us for our Academy sessions and workshops: https://app.gohighlevel.com/v2/preview/ZSwvvC5WwqxlumxrUtzv

Designer Discussions is an educational interior design podcast on marketing, PR and related business topics.

Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.

Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

A year of experiments revealed a simple truth: design businesses grow faster when they trade constant posting for consistent systems. We open our playbook and revisit the strategies that delivered real results—using social more strategically, running an email newsletter that actually brings referrals, and treating PR as a core engine rather than a nice-to-have. Along the way, we unpack what we learned from KBIS so you can talk trends with clients even if you skipped the show floor, and we share a step-by-step plan for staying visible when inquiries slow.

One highlight you’ll love: a designer from our academy set a bold goal and landed Architectural Digest by following a clear PR routine—tight stories, strong images, and calm, timely follow-up. That story anchors a bigger shift we’re seeing across search. As AI-driven platforms source answers from trusted outlets, media placements now do double duty: they win client confidence and help search engines understand and elevate your expertise. We connect the dots between E-E-A-T signals, local visibility, and how a single placement can ripple through your website, newsletter, and proposals.

If you’ve felt stretched thin by social, we lay out a low-burn approach: fewer channels, batched content, and posts aligned to real business goals. For slower markets, we map a 90-day “momentum sprint” that refreshes your site, activates past clients, and turns one helpful email per send into booked consultations. We also touch on our reintroduction—who we are, what we teach, and how we support designers and remodelers with marketing that respects your time and protects your energy.

If this resonated, tap follow, share it with a colleague who needs a calmer plan, and leave a quick review to help more design pros find the show. Then tell us: which 2025 episode was your favorite and what should we dig into next?

If you would like to get the links and show notes for this episode, click on the link below:​

• www.designerdiscussions.com/episodes/episode-156-What-worked-this-year-in-2025

Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.

Join us for our Academy sessions and workshops: https://app.gohighlevel.com/v2/preview/ZSwvvC5WwqxlumxrUtzv

Designer Discussions is an educational interior design podcast on marketing, PR and related business topics.

Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.

Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

If your marketing swings from frantic bursts to total silence, you’re not alone—and you’re not broken. We’ve seen the same pattern in studios and remodelers for years: a few social posts, a one-off newsletter, a trade show, then disappearing when jobs heat up. The result is a lead drought that shows up right when you’re busiest. We’re changing that with a straightforward, design-first framework that turns scattered tasks into a system you can run even on a packed calendar.

We break down the five pillars every design or remodeling business needs: foundation, visibility, authority, nurture, and sales. Foundation starts with your website as the hub you control, supported by practical SEO and a complete Google Business Profile so you’re visible in local search. Visibility is about consistent presence where homeowners and builders already look. Authority builds trust through PR, media mentions, and awards that shorten sales cycles and raise perceived value. Nurture keeps relationships warm with value-first emails and thoughtful check-ins that turn single projects into repeat work and referrals. Sales ties it all together with a clear path from inquiry to signed agreement, backed by simple steps and follow-ups that convert.

You’ll hear real stories that prove small changes move fast. A designer who lived on Facebook rebuilt their foundation after a six-week shutdown and stabilized lead flow. An academy member who felt intimidated by PR landed a Forbes mention within a month once they focused. A celebrated interior designer revived “dead” email by switching to an 80-20 value mix and watched opens and conversions climb. We finish with a quick-start plan for 2026: pick one pillar for Q1, set one action you can complete, and choose one person to keep you accountable. No 60-page plan. Just momentum you can feel.

Ready to ditch random marketing and build a system that holds up under real-world workload? Listen now, then subscribe, share with a colleague, and leave a quick review to help more design pros find us. Want deeper support? Grab the link in the show notes to join our live masterclass and map your 12-month plan together.

If you would like to get the links and show notes for this episode, click on the link below:​

• Master Class Link

Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.

Join us for our Academy sessions and workshops: https://app.gohighlevel.com/v2/preview/ZSwvvC5WwqxlumxrUtzv

Designer Discussions is an educational interior design podcast on marketing, PR and related business topics.

Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.

Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

Want homeowners to find you on sites they already trust—and choose you faster? We pull back the curtain on a marketing system built for design and remodeling businesses, where credible PR, a sharp website, and practical SEO work together to lift authority and generate better leads. Miriam lays out a step‑by‑step approach to fast media wins using HARO, SOS, and Qwoted, then shows how to pitch editors for regional features that actually drive local projects. She explains when a press release is newsworthy, how to craft it, and why newswires now matter as AI search leans on brand credibility.

From there, Jason builds the digital backbone: your website as the hub, brand consistency across pages, and portfolio updates that attract the right clients. We dive into Google Business Profile tactics that behave like social—weekly posts, Q&A, photos—and share the 90‑day path to measurable visibility. We install Google Analytics and Search Console, then translate the data into clear answers: which channels work, where visitors come from, and what content sparks inquiries. Along the way, we touch email strategy, social support from specialists, and paid ads that avoid common money traps.

Across the conversation, the theme is focus over frenzy. Pick three to five moves, ship them well, and stack proof of authority in places your clients already read. With weekly coaching, guest experts, and a nimble curriculum, you’ll have guidance to personalize your plan and scale what works. Ready to turn mentions into momentum and clicks into consults? Subscribe, share this with a colleague who needs a marketing reset, and join our newsletter or masterclass at designerdiscussions.com. Your next best project might be one credible feature away.

If you would like to get the links and show notes for this episode, click on the link below:​

• https://www.designerdiscussions.com/episodes/episode-154-Marketing-Makeover-Masterclass

Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.

Join us for our Academy sessions and workshops: https://app.gohighlevel.com/v2/preview/ZSwvvC5WwqxlumxrUtzv

Designer Discussions is an educational interior design podcast on marketing, PR and related business topics.

Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.

Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

Want a website that quietly does the heavy lifting—qualifying visitors, building trust, and turning the right people into clients? We dig into the 2026 web trends that matter for design professionals and remodelers: practical customer experience improvements, content that speaks directly to an ideal client, and AI tools that uncover what you’re missing behind the scenes.

We start with the visitor journey and show how to spot friction by asking someone outside your business to navigate your site. You’ll get simple prompts to guide their feedback and translate it into clear fixes: sharper headlines, stronger proof near claims, and CTAs that meet visitors at the right moment. From there, we make personalization concrete with a tight client avatar that shapes your service pages, portfolio blurbs, and resource hubs. Instead of broad promises, you’ll learn to write specific, outcome-focused copy that mirrors the language your prospects actually use.

Then we put AI to work as a practical auditor. By combining your URL and your client avatar, you can get focused suggestions that touch SEO, messaging, imagery, and internal linking. We explain how to turn those insights into a smoother path from homepage to contact, and when to offer low-friction steps like a quick fit check or a project readiness guide. Along the way, we share a simple method for competitor research so you can fill local gaps with real differentiation—clear process visuals, case summaries with constraints and outcomes, and transparent next steps.

If you want a site that feels custom-fit to your best clients and easier to manage month to month, this conversation lays out a repeatable plan: test, refine, personalize, and measure. For deeper coaching, templates, and live feedback, join our Academy where we review member sites and map upgrades that move the needle. If this was helpful, follow the show, share it with a colleague, and leave a quick review so more designers can find it.

If you would like to get the links and show notes for this episode, click on the link below:​

• https://www.designerdiscussions.com/episodes/episode-153-Website-Trends-for-2026

Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.

Join us for our Academy sessions and workshops: https://app.gohighlevel.com/v2/preview/ZSwvvC5WwqxlumxrUtzv

Designer Discussions is an educational interior design podcast on marketing, PR and related business topics.

Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.

Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

Prospects decide who to trust long before they ever call, and the media they read shapes those choices. We break down a fast, practical PR system for design and remodeling professionals who want to be discovered as experts—without spending five figures a month on an agency. You’ll hear why third‑party credibility changes buyer behavior, how quick expert quotes outperform long project pitches for busy editors, and the compounding benefits of press logos and backlinks on your website.

We walk through the exact routine that fits real schedules: 20–30 minutes twice a week to scan Qwoted, HARO-style lists, and SOS threads for relevant queries, then craft crisp replies with specific, quotable advice. Along the way, we share real-world wins—early placements in Forbes and the Wall Street Journal—and set honest expectations about the numbers game behind PR. Ten thoughtful submissions might yield one or two features, but those features open doors to higher‑end clients, stronger SEO, and faster sales conversations.

If you’ve wondered what to say, we spell it out: give one sharp takeaway, add a concrete example from your projects, include a short credential line, and link to a relevant page on your site. Keep it simple, be consistent, and run your outreach in one‑ to three‑month sprints so the habit sticks. By the end, you’ll have a clear plan to turn your everyday expertise into media coverage, social proof, and a steady flow of better-fit leads. If this helps, subscribe, share the show with a colleague, and leave a review to tell us your first target outlet.

If you would like to get the links and show notes for this episode, click on the link below:​

• https://www.designerdiscussions.com/episodes/episode-152-Get-Quick-Press-PR-That-Works

Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.

Join us for our Academy sessions and workshops: https://app.gohighlevel.com/v2/preview/ZSwvvC5WwqxlumxrUtzv

Designer Discussions is an educational interior design podcast on marketing, PR and related business topics.

Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.

Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

Robbie Maynard, a seasoned interior designer with over three decades of experience in San Diego, California, joins us to reveal her remarkable transformation from PR novice to confidently landing features in House Beautiful, Forbes, and Martha Stewart Living.

With refreshing candor, Robbie shares how she initially felt "petrified" when submitting her first pitch to editors. "I thought they wanted me to be a writer and make it sound wonderful," she admits, reflecting a common misconception among design professionals. Through consistent practice and expert guidance, she discovered that editors simply valued her design expertise, not her writing skills—a revelation that freed her to pursue major publication opportunities with confidence.

The conversation takes a fascinating turn as Robbie discusses the evolution of her business strategy. After recognizing that her website showcased outdated Tuscan-style projects no longer aligned with current trends or her preferred design direction, she implemented strategic updates that transformed her client acquisition process. "I was getting a lot of people that wanted Tuscan... and I didn't really want that anymore," she explains, highlighting how targeted marketing attracts ideal clients.

Perhaps most valuable is Robbie's perspective on client selection, gained through years of experience: "Every client is not your client." She now approaches initial consultations as mutual interviews rather than sales opportunities, ensuring better project outcomes and more satisfying professional relationships. This mindset shift represents a crucial evolution for designers looking to elevate their business.

As the interior design industry continues to evolve, with traditional revenue streams disrupted by online retailers, Robbie shares her plans to adapt through specialized service packages focused on kitchen design and exploring alternative income sources like affiliate marketing. Her willingness to continuously reinvent her business approach offers inspiration for designers at any career stage.

Ready to transform your own design business through strategic marketing and PR? Sign up for our Designer Discussions Academy at designerdiscussions.com and get personalized guidance from our team of experts.

More on Robbie:

• https://www.robbieinteriors.com/
• https://www.instagram.com/robbieinteriors/

Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.

Join us for our Academy sessions and workshops: https://app.gohighlevel.com/v2/preview/ZSwvvC5WwqxlumxrUtzv

Designer Discussions is an educational interior design podcast on marketing, PR and related business topics.

Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.

Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY