What’s the difference between 'brand', 'voice', 'messaging' and 'copy' and why are they so important when marketing our books?

My guest, Lindsey Johnson, is a messaging strategist and copywriter for women business owners and I couldn't wait to ask her:

How do I discover my brand voice?
How do I communicate my brand to connect with potential readers?
How can I write copy for social media posts that isn't always "buy my book"?
How can we ask for book reviews in a way that they will provide copy we need to sell our books?
How can we be inspired by other people's messaging without copying it?

Lindsey's website
Lindsey's podcast

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Note: affiliate links may be included. I only share products I use that you will love! - Kim