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Learn what makes a story newsworthy with our host, Jason Mudd. Jason is the managing partner of Axia Public Relations.

Five things you’ll learn from this episode:

1. What the 10 elements of news are 
2. How you can proactively address the timeliness of your news 
3. What consequences could be considered newsworthy  
4. Why human interest is almost always local 
5. How the 10 elements of news can apply to other communications 

Quotables

• “The more legitimate, genuine elements of news your story has, the better it’s going to be.” — @jasonmudd9
• “The news media loses interest quickly, and events that happened in the past become stale when there’s always something new and fresh going on somewhere else.” — @jasonmudd9
• “The best thing you have in business is your reputation, and your reputation comes from integrity. So always protect that integrity with your communication and with your PR.” — @jasonmudd9

About Jason Mudd

Jason Mudd, APR, is a trusted adviser and dynamic strategist for some of America’s most admired brands. Since 1994, he’s worked with American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon. He founded Axia in July 2002.

Clients love Jason’s passion, innovation, candor, commitment, and award-winning team. In an increasingly tech-forward world, Jason’s grasp of technological demands on companies provides his clients in multiple sectors a unique advantage toward reaching their top audiences. After teaching himself HTML in 1994, Jason helped pioneer internet marketing strategies as an early adopter of e-commerce, SEO, and social media, inspiring tech giants like Yahoo.

At Axia, Jason attracts, develops, retains, innovates, and leads top PR talent and clients. He oversees strategic communications for the firm’s national clients and provides high-level consultations to client leadership teams at billion-dollar global brands, both business-to-business and business-to-consumer, including spokesperson training, crisis communications management, analytics, social media, online reputation management, and more. He also speaks frequently to corporations and industry groups and writes about public relations trends and best practices for American City Business Journals and other national businesses.

Contact info and resources:

• Jason on Twitter: twitter.com/jasonmudd9
• Jason on LinkedIn: www.linkedin.com/in/jasonmudd/
• Website: www.axiapr.com/
• Blog post: 10 elements of news and newsworthiness

Presented by: ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

Support the show

• On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
• On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.