When working in a comms team or for yourself, it pays to put time and effort into developing a channels mix that services both your internal and external audiences. The right mix of channels, used in the right way, can help you achieve your business goals - whether that's growth, improving brand awareness, or something else entirely!

The challenge we have today is that we have SO MANY channels to choose from! And it can be really tempting to just jump on the bandwagon of the latest fad, or try and use too many channels.

So in this episode, I share three key principles to guide your decision making around what channels to use to meet your business needs.  Whether you're a management consultant, lead a corporate affairs team, design wedding cakes ... or anything in between, this episode is for you!

Links mentioned in this episode:

• Blog post: How to reach a non-wired workforce
• Subscribe: FREE 12-month comms toolkit

Say hi!
Follow me on LinkedIn
Find out what I'm up to Instagram
Check out my website
Ask a question