In this episode of the Changing Minds Podcast, I dive into 10 of the most powerful books on influence and persuasion that have transformed the way I think about helping others change their minds. From Robert Cialdini’s classic principles to Jonah Berger’s insights on contagious ideas, I break down the key lessons, strategies, and how you can apply them ethically in your personal and professional life. Whether you’re a leader, marketer, parent, or coach, you’ll walk away with actionable tools to enhance your influence. 

 

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Number 1: Seven Principles of Influence by Cialdini 

Number 2: The Power of Persuasion by Cialdini 

Number 3: Rhetoric by Aristotle 

Number 4: Nudge  by Richard Taylor and Cass Sunstein 

Number 5: Drive by Daniel Pink 

Number 6: How Minds Change by Dave McRaney 

Number 7: Persuasion Engineering by Richard Bandler and John LaValle 

Number 8: The Catalyst by Jonah Berger 

Number 9: Words That Work by Frank Luntz 42:57 

Number 10: Contagious by Jonah Berger