Bright Side

10 Psychological Effects That Affect Your Behavior


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How to make people like you? How to understand people and your own behavior? Sometimes we do something weird and then think, ‘What was the logic of my behavior?’ In fact, there’s always some logic, but most often it hides in certain peculiarities of your mind. We’re going to tell you about ten psychological effects that affect you almost every day.


TIMESTAMPS

The Anchoring Effect 0:41

Deflection to the Result 1:10

The Paradox of Choice 1:39

Clustering Illusion 2:07

Pratfall Effect 2:29

The Kuleshov Effect 2:53

"Body Negative" 3:42

Survivorship Bias 4:02

Hard-to-Reach Effect 4:28

The Fear of Beauty 4:51


SUMMARY

  • People feel it much easier to evaluate something if they have the original price (even if it’s wrong) as a kind of anchor.
  • We often judge the correctness of a decision by the final result, not by the actions taken to achieve it. This effect is often used by those ads which concentrate you only on the final result (for example, on buying). 
  • The paradox of choice says that the more options there are, the less the possibility we’ll be happy with our final choice. 
  • Clustering Illusioт is characterized by the tendency to see a certain system in random coincidences. This especially applies to gamblers and lovers of fate signs.
  • Perfection is repulsive, and mistakes are attractive — they make us more human. That’s why you shouldn’t get too upset having stumbled in front of anyone. 
  • The effect when a viewer, after seeing two unrelated frames, unconsciously makes up a logical connection between them is called the Kuleshov effect.
  • "Body negative" is a condition where a person thinks they’re ugly, and this is why their personal life is a fail. And their whole life is a fail.
  • Most often we judge a situation only by successful people ("survivors"), and that’s why we know just one side of it. For example, we envy a businessperson who got rich selling Bengal lights, but we don’t know how many businesspeople failed with them. 
  • Even if we look at it from a human level: closed, high-status, "no-one-knows-what’s-on-their-mind" people always seem more attractive than others.
  • Some people feel excessive tension next to beautiful people: excitement, double control of one’s actions, the desire to save face, and fear of comparison. Such stress doesn’t arise next to an average person.

  • Do you know any interesting psychological tricks that help in communicating with anyone? Share them in the comments!


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