Sarah Thornton is a sociologist who writes about art, design and people. Formerly the chief art market correspondent for The Economist, Thornton is the author of three critically acclaimed books and many influential articles. A Canadian who went to the UK on a prestigious Commonwealth Scholarship, Thornton was hailed as “Britain’s hippest academic.” Now based in San Francisco, Thornton is better known as “the Jane Goodall of the art world.” Zuckerman sat with Thornton in the office in her apartment in San Francisco where they talked about hierarchies within the artworld, our super powers, the truth about being polite, ceramics, and more than 30 reasons art matters!