<p>Frank Santiago, Global Knowledge Management Manager at Colgate-Palmolive, shares how - and why - to invest in a knowledge management system, the benefits it brings, and the key mistakes to avoid.</p>

Frank Santiago, Global Knowledge Management Manager at Colgate-Palmolive, shares how - and why - to invest in a knowledge management system, the benefits it brings, and the key mistakes to avoid.

#10 - Setting up a world-class knowledge management system

We’re all in the business of serving our customers, but you can’t serve customers if you know nothing about them. Join host Ryan Barry as he gets inside the world of consumer insights by chatting with global brand leaders who share their personal journeys and give you actionable tips to get into the minds of your consumers.

Market Research | Consumer Insights | Business | Innovation

Business

Marketing

We’re all in the business of serving our customers, but you can’t serve customers if you know nothing about them. Join host Ryan Barry as he gets inside the world of consumer insights by chatting with global brand leaders who share their personal journeys and give you actionable tips to get into the minds of your consumers. Market Research | Consumer Insights | Business | Innovation

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#10 - Setting up a world-class knowledge management system

#10 - Setting up a world-class knowledge management system