For advisors who want to grow their audience – and hopefully, their client base – content and distribution is King, Queen, and Jack. But how do you build your audience? What is going to set you apart from the crowd and make your blog post or newsletter a must-read, your video channel a must-watch, your next podcast a must-listen?

Caleb Silver, the editor-in-chief of Investopedia, discussed these hot topics at the recent FPA Annual Conference in Chicago. After his presentation, “Building an Audience: Top Strategies for Exponential Audience Growth,” Caleb sat down with me to discuss the 10 ways he believes advisors can improve their online presence and create content followers won’t swipe past.