RevOps Lab

#10 Tools you need to grow your company - Chris Mackinnon, RevOps & Strategy at Zeotap


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In today's episode, we're taking you on a journey to create the RevOps tech stack. 

From spreadsheets, CRM, to data warehouse, Chris shares many best practices and which pitfalls to avoid.

What you’ll learn in this episode:

  • Which tools make sense for your RevOps tech stack - and which don’t

  • If it is recommended to use a marketing tool including CRM

  • How you grow your company with the best possible tech stack

  • You can find more information about Chris here:

    https://www.linkedin.com/in/chris-mac/ 

    RevOps Letter: https://www.getweflow.com/revopsletter Janis on LinkedIn: https://www.linkedin.com/in/philippstelzer/ Philipp on LinkedIn: https://www.linkedin.com/in/janiszech/ Weflow: https://www.getweflow.com/ 

    Marker:

    (00:00:00) Introduction/How would you start the tooling-evolution of the Go To Market Team?

    (00:10:08) Do you think it makes sense to use a marketing tool including CRM?

    (00:13:35) Which tools would you add while growing the company?

    (00:23:30) How do you cover the part analysis?

    (00:36:53) What about the Data Warehouse?

    ...more
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