How to Make SEO Articles Better
- Answer the question in the first paragraph, even if it’s just a quick summary.
- Be direct with the headlines
- The Smart Way to Kill Algae In Your Pool Quickly -> The Fastest Way to Kill Pool Algae
- Video should be near the top after the intro. I believe most people rather watch than read. Under the video we can include a Lasso box to one of our products.
- Edit so it reads at a 3rd grade reading level
- Create custom graphics for each post and make it feel like it’s part of the flow. Text should be limited so it can be read on a mobile device.
- Create new featured image
- FAQs are good if they do not make sense to include within the content.
- Do not include complex charts. They cannot be read on a mobile device. Instead, replace these with a custom lead generation box to download the cheat sheet which will include charts.
- Add built-in calculators where it’s appropriate
- Before making any improvements, collect questions using crazy egg for about a month or so. This will probably only work on popular articles or if we pay for traffic just to learn.