Amanda Ferguson of Edinburgh First at the University of Edinburgh, and Gordon Hodge from the University of Strathclyde discuss how the universities engage with business events ambassadors, the role of educational institutes in a post-pandemic world and the renewed appreciation of knowledge sharing and upskilling.
Neil Brownlee meets with Ben Goedegebuure from Maritz Global Events to discuss the values of the organisation and explore how the corporate and incentive sector can become more sustainable and what the market can do to change policies.
Our international association partners sit down with Rory Archibald to discuss how associations can pave the way for change. We explore their organisation’s core values, how associations organise events to ensure they are ‘sustainable’ and what the global industry can do to support further change.
In the first episode of our new podcast series, Neil and Rory from the VisitScotland Business Events team discuss the Journey to Change campaign, its alignment to COP26’s presidency schedule and how business events can be a driver for change.
Freshly caught fish, a cold pint of craft beer, a world-famous Aberdeen Angus steak and delicious Cullen Skink are just some of the delights you’ll find in the northeast larder that will make you utter this phrase!