Scott Roy is the CEO of Whitten & Roy Partnership and co-author of a new book titled, Sell Well, Do Good: DQ Selling for Social Enterprises. Today we're talking about something different: selling in non-commercial settings. Specifically, the importance of effective selling, systems and processes in social enterprises. We often hear about people who work in developing countries to improve agricultural production with pest resistant crops. Or increasing access to clean water. Or improving general health through access to sanitation systems. And as Scott shares, the success of all those programs depends on effective selling.

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