Allison Wolff is the Founder and CEO of Vibrant Planet, a firm that leverages the power of narrative to mobilize positive social change. She has 25 years of experience in the space, and her impressive client roster includes Google, eBay, Facebook and Netflix. On this episode of Reversing Climate Change, Allison joins Ross and Christophe to discuss what sparked her interest in the megafire issue and explain why the California forests are burning—and what we can do about it.