Novel Marketing

101 – Why Mastermind Groups Give Bestselling Authors an Edge and How to Start One


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What a MM group is.
Wikipedia: “A mastermind group is a peer-to-peer mentoring concept used to help members solve their problems with input and advice from the other group members. The concept was coined in 1925 by author Napoleon Hill in his book The Law of Success. Hill says the idea is, “The coordination of knowledge and effort of two or more people, who work toward a definite purpose, in the spirit of harmony.”
Why Mastermind Groups Give Authors an Edge



Accountability
Teamwork
Perspective
Encouragement for the whole person
Community
Expertise…
Connections/Networking



Kinds of Mastermind Groups

Peer Based
Mentor Based
Which is Best?

When you are starting out, mentor based is best.
When you are well on your way, peer based is best.



How to Start a Mastermind Group

The easier path: Join an Existing Mastermind Group (how to find a group in a bit)
Pick a Format:

In Person or Google Hangouts
Weekly? (45m) Bi Weekly? (1hr) Monthly? (4hr)

The less frequently you meet, the longer the meetings need to be.


Pick a meeting structure:
Our 1 Hour Marketing Mastermind Format:

Part 1: Personal Updates (30m)
Class or Hot Seat (25m)
Prayer (5m)


Craft Format

Personal Updates & Accountability (30m)
Manuscript Reading (15m)
Manuscript Feedback (15m)




Who leads?
Find Your Masterminds

For a peer based group, you find to find masterminds who:

Have something to share
Willing to commit to making the group a priority
Positive and Encouraging.

The 1 Jerk Rule


How to screen people who want to join


For a mentor based group, look for a mentor who will attract the kind of people you want to spend time with every week. Like attracts like.
There will be a core within the group. That’s okay.


Once a Year Retreat

In person if possible


Experiment

FB?
Email loop?



Sponsor: Mastermind Summit 2017
Our Mastermind Group has been experimenting with new cutting edge marketing techniques for the last 5 years. People often ask about joining. Our group is full, but we are hosting a summit this year where we each share one of the special techniques we have learned over the years.
If this conference were in person it would cost between $1000 and $2000. But we decided to do it online which allows us to bring the cost down to $299.
In addition to the conference you get:

MyBookTable Pro
MyBookProgress Pro
MySpeakingEvents
$97 Value

Details:

* August 1 – 3, 2017
* Register

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Novel MarketingBy Thomas Umstattd Jr.

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