The B2B Playbook

#103: Be The Best - A New Approach to B2B Marketing: The Circular Framework


Listen Later

Dive deep into the world of B2B marketing with our latest episode of The B2B Playbook! Discover the Five B's Framework, the power of regular review, and the importance of staying updated with your audience. Whether you're a seasoned marketer or just starting out, this episode offers valuable insights and strategies to elevate your B2B marketing game. Don't miss out on the secrets to mastering B2B marketing. Watch now

As we dive into the details of Be The Best, we’re first covering some overarching concepts for this stage of the framework.

On a similar level to key principles like the 80/20 principle, we cover the concepts of The Circular Framework and Sharpening The Saw in detail.

But as is our style, we try to make it as practical as possible. This quick overview is only the starting point. These concepts will continue to pop up throughout the season, but be sure to lay the foundations with an understanding of what they’re all about in this episode!


-----------------------------------------------------

SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybook

SUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/

GET the latest CONTENT: https://theb2bplaybook.com/

-----------------------------------------------------


00:00 Introduction to the B2B Playbook

01:00 Overview of the Five B's Framework

08:00 Importance of Regular Review

09:00 The Value of Templates in B2B Marketing

12:10 Big Picture Priorities in Marketing

13:40 Revisiting Foundations for Better Alignment

16:00 The Concept of "Be the Best"

18:40 The Framework as a Tool for Growth

19:50 Sharpening the Saw and the 80-20 Rule

20:30 Key Takeaways from the Episode


----------------------------------------------------


👥 Are you a B2B marketer in a small team??


💰 Need to bring in more revenue for your company (so sales and your boss love you??)


Get the:

🔹 strategy

🔹 templates

🔹 tools


So you have everything you need to drive more revenue for your brand.


See why other B2B marketers like you love The B2B Incubator


Check out: https://theb2bincubator.com/


-----------------------------------------------------

S05 E103 - The B2B Playbook

-----------------------------------------------------

#b2b #b2bmarketing #digitalmarketing

#b2bsaas

...more
View all episodesView all episodes
Download on the App Store

The B2B PlaybookBy Kevin Chen & George Coudounaris

  • 5
  • 5
  • 5
  • 5
  • 5

5

3 ratings


More shows like The B2B Playbook

View all
Pivot by New York Magazine

Pivot

9,508 Listeners

Marketing School - Digital Marketing and Online Marketing Tips by Eric Siu and Neil Patel

Marketing School - Digital Marketing and Online Marketing Tips

1,262 Listeners

The Digital Marketing Podcast by Exposure Ninja by Tim Cameron-Kitchen

The Digital Marketing Podcast by Exposure Ninja

29 Listeners

Huberman Lab by Scicomm Media

Huberman Lab

29,137 Listeners

The Artificial Intelligence Show by Paul Roetzer and Mike Kaput

The Artificial Intelligence Show

196 Listeners

The Dave Gerhardt Show by Exit Five

The Dave Gerhardt Show

50 Listeners

Stacking Growth | The B2B Marketing Podcast by Refine Labs

Stacking Growth | The B2B Marketing Podcast

28 Listeners

The Dr. Gabrielle Lyon Show by Dr. Gabrielle Lyon

The Dr. Gabrielle Lyon Show

1,193 Listeners