Jill Konrath is the author of four best-selling sales books, an international keynote speaker and sales advisor. On today's episode we're having a conversation about how to improve your sales performance and how to take a more modern approach to selling. Or what I call how to sell without selling out. Not coincidentally, this is also the title of my new book that will be released next Tuesday (2-22-22). To sell without selling out means achieving success in sales by helping your buyers achieve the things that are most important to them without engaging in the obsolete and legacy sales behaviors that buyers reject. We're talking about all that and much more.

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