Mark Mitchell, a Building Materials Sales and Marketing Growth Consultant with Whizard Strategy, joins us on the Art of Construction to help bridge the gap between manufacturers and contractors. Mark has a keen understanding of contractors and their businesses, which allows him to assist manufacturers in increasing their sales. In this episode, he offers insights into the contractor’s world and explains why many are resistant to trying new products or services. By bringing a greater understanding between manufacturers and contractors, Mark helps building material companies grow their businesses but also helps contractors try innovative new products and services.