In this episode of Less Chatter, More Matter, Mel Loy chats with personal branding and career expert Petra Zink about why your reputation, and your personal brand, is your most valuable asset—especially in today's digital-first world.

Petra shares why personal branding is more than just self-promotion—it's about shaping the perception others have of you. She explains how a strong personal brand can help you stand out in a competitive job market, future-proof your career, and attract new opportunities.

Key takeaways include:

• If you can't be found, you can't be considered—your online presence matters more than ever.
• Go beyond job titles and tasks—focus on the value you bring and the impact you make.
• Content pillars matter—define your expertise and share insights that are relevant to your audience.
• Overcome self-promotion fears—think of it as curating conversations, not just talking about yourself.
• The rise of YouTube and owned content—why long-form content and email lists are key to a sustainable brand.

Whether you're job hunting, building a business, or positioning yourself as a thought leader, this episode is packed with practical strategies to help you take control of your personal brand.

Links mentioned in this episode:

• Petra's company: Impaccct 
• Petra's LinkedIn
• Topic in Ten - have your say!
• Template packs
• Workshops and training
• Change Isn't Hard! Mel's book
• Sign up here to the fortnightly mail out of free resources!

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