105. Learn how a clear and compelling message can elevate your brand and make it resonate with shoppers on a personal level. A compelling brand message, emphasizing customer value to retailers, is crucial for success. Brands should focus on a "pull" strategy that attracts shoppers, providing actionable insights and supporting retailers in category management to drive sustainable sales.

Today's Free Downloadable Guide: The Essential New Item Checklist - The Recipe For Success. New product innovation is the lifeblood of every brand. New products fuel sustainable growth, attract new shoppers and increase brand awareness. Learn the critical steps to get your product on more retailer's shelves and into the hands of more shoppers. Maximizing your trade marketing can pour rocket fuel on your launch.Get instant access on the show webpage: RetailSolved.com/session105