Retail Gets Real

#105 Investing in creativity: Perfumer Jo Malone’s fighting second chance


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Jo Malone is an English “scent maverick” responsible for creating some of the world’s most loved fragrances. A Dreamer on the NRF Foundation's The List of People Shaping Retail's Future, she discusses her Jo Loves brand and how she is changing the way the world wears fragrance — for a second time.

Learn more at retailgetsreal.com.

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Retail Gets RealBy National Retail Federation

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