The Startup Chat with Steli and Hiten

106: How to Deal With Churn in SaaS


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Today we talk about the importance of keeping an eye on your company’s churn numbers. Churn is a term used for the loss of something. There are different types of churn, but today we are going to focus on customer churn. Every business has churn, but an enterprise business should deal with churn differently, than a SaaS business. Today we’ll focus on SaaS business.

We share our tips and takeaways from working with churn numbers. Churn is something a company wants to get a grip on early on in the business. We tell you how to go about that as well as other aspects to keep in mind.

The topics we covered today are:

Why customer churn is important

What is churn?
When should you worry about churn?
What is a benchmark regarding churn, how to measure it
Enterprise business vs. SaaS business
Gross churn vs. Net churn
How to lower churn

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As always, you can hit us up on Twitter @Steli or @hnshah, #thestartupchat.

 

The post 106: How to Deal With Churn in SaaS appeared first on The Startup Chat with Steli & Hiten.

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The Startup Chat with Steli and HitenBy Steli Efti & Hiten Shah: Serial Entrepreneurs, Sales & Marketing Experts, Startup Investors & Advisors, CEOs running multi million dollar SaaS Startups

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