Creativity in Public Relations and communications isn’t just about artistic talent—it’s a mindset that thrives on collaboration. In this episode, Kirsty Visman from Superdream joins us to discuss how creativity plays a crucial role in problem-solving and campaign success, both in PR and comms.

Kirsty shares insights on overcoming barriers like budget and risk aversion, the evolving media landscape, and the importance of adaptability. From tapping into niche audiences through podcasts to leveraging AI for research, this conversation dives deep into the trends shaping the industry today.

But, you're probably wondering... why is this important to me? Well, here are some of the key things you'll takeaway from this episode:

• How collaboration fuels creativity in PR
• Overcoming budget constraints to drive innovative ideas
• The shift from traditional media to decentralised platforms
• Why personalisation in PR is more effective than mass press releases
• The power of partnerships and brand collaborations
• Using AI as a research tool for trendspotting and media outreach

So.. what're you waiting for? Hit play to learn how to keep your comms strategies fresh, engaging, and impactful (even in this day and age).

Links mentioned in this episode:

• Superdream
• Kirsty's LinkedIn
• Less Chatter, More Matter - Mel’s book
• Topic in Ten - have your say!
• Template packs
• Workshops and training
• Change Isn't Hard! - Mel's book
• Sign up here to the fortnightly mail out of free resources!

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