107. Discover how to use strategies brands overlook for innovative sales techniques that drive growth and enhance brand health. Understanding brand health, measured by category growth contribution, is crucial for small brands to differentiate themselves from larger ones. This involves increasing category contribution, optimizing distribution, and running targeted promotions.

Today's Free Downloadable Guide: The Essential New Item Checklist - The Recipe For Success. New product innovation is the lifeblood of every brand. New products fuel sustainable growth, attract new shoppers and increase brand awareness. Learn the critical steps to get your product on more retailer's shelves and into the hands of more shoppers. Maximizing your trade marketing can pour rocket fuel on your launch.Get instant access on the show webpage: RetailSolved.com/session107