In this episode of Ranching Reboot, Jared Sorensen, a third-generation rancher from Elko, Nevada, shares his insights on regenerative ranching and his core principles that promote mindful and profitable decision-making. He joins host Brian Alexander to discuss managing the West, wild horse management, and the cost of inputs for commodity farming. Jared shares his views on the importance of understanding the history of land management, social media management, and not accepting paradigms that are not based on reality.

In this thought-provoking conversation, Jared and Brian also delve into the difference between coaching and mentoring, the importance of holistic management, and the need for policy change to tackle the wild horse issue. They discuss how to challenge paradigms to create a better future for the next generation, the monetization of attention on social media, and the complexities of balancing profitability and regenerative agriculture.

If you're interested in learning about sustainable ranching and regenerative agriculture, this episode is a must-listen!

Jared and Selena have been married for 27 years and are the parents of nine children and one grandchild. They are 3rd generation ranchers, managing the operation Jared’s grandfather and father built in Secret Pass and Clover Valley, Nevada. Jared is a life-long learner and has been applying and teaching principles of holistic management, soil regeneration, and personal development. Jared has mentored many young people seeking to get a start in agriculture. The Sorensens raise and market grass-fed beef, teach onsite and virtual classes and offer internships on the ranch. Learn more at

Agsteward.fyi/webinar.

To receive a download of Jared’s book go to AgSteward.cc/ebook.

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Profitable Steward Podcast (Coming SOON!)

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