108. Unlock the secrets to maximize promotion effectiveness and boost your brand's sales with strategic trade marketing insights. Effective trade marketing, particularly promotions, requires a deep understanding of customers and the category to differentiate brands and negotiate win-win deals with retailers. Brands should focus on personalization, consistency, and clear communication of value to create effective promotions.

Today's Free Downloadable Guide: The Essential New Item Checklist - The Recipe For Success. New product innovation is the lifeblood of every brand. New products fuel sustainable growth, attract new shoppers and increase brand awareness. Learn the critical steps to get your product on more retailer's shelves and into the hands of more shoppers. Maximizing your trade marketing can pour rocket fuel on your launch.Get instant access on the show webpage: RetailSolved.com/session108